Business Plan: Building Brand Identity (An Indie Author's Advertising Plan) (Business Plans (Jess C Scott)) (Kindle Edition)

Business Plan: Building Brand Identity (An Indie Author's Advertising Plan) (Business Plans (Jess C Scott)) (Kindle Edition)
By Jess C Scott

Buy new: $8.79
Customer Rating:

Customer tags: kindle(40), marketing(40), jess c scott(39), amazon digital services(39), entrepreneurship(39), indie publishing(39), advertising(38), business plan(38), entrepreneurshi p(25), indie author(5)

Review & Description

* By popular demand! -- from emails/readers asking about the longer version of Jess C Scott's blog post, "Indie vs. Traditional Publishing."

* Sept 2010: Featured on Publetariat.com (which publishes the most valuable content from the web for indie authors and small imprints).


SUMMARY: Contemporary writer Jess C Scott's 35-page business/advertising plan, on establishing brand identity. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not.

The full plan is divided over eight sections - Introduction, Situation Analysis, Objectives, Strategy, Execution, Budgeting, Evaluation, and Conclusion.


PRAISE and REVIEWS:

"EXCELLENT work on your final project - one of the best I've seen...you are an excellent writer and I've really enjoyed having you in class. Your final grade on the project is 400/400 = A."
-- Advertising professor's comments, May 2010

"Had my first YA novel with an agent at Trident Media Group last fall. She sent it to Harper Collins, and Penguin. Positive feedback, but no one bought...when I contacted my agent a couple months ago, she said she's no longer with the agency...I never heard back. Your brilliant paper is helping me jump over the mental hurdle that is traditional publishing."
-- email from a reader/writer, July 2010

"The exact same thing is happening with film. You're on the right track!"
--Su-An Ng, Designer / Animator / Filmmaker (won the 2nd Place Legacy Award at the 2010 Vancouver Women in Film Festival)


ABOUT THE AUTHOR:

Jess writes edgy/contemporary fiction (and is an English/Business senior at Adams State College). Her literary work has appeared in a diverse range of publications, such as Word Riot, ITCH Magazine, and The Battered Suitcase. She is getting ready to launch a "seven deadly sins" series, as well as an urban fantasy series featuring cyberpunk elves. Her novella, The Devilin Fey, hit #1 in Amazon's "Hot New Releases in Bargain Books" in July 2010.

Product Details

• Amazon Sales Rank: #342213 in eBooks
• Published on: 2010-07-26
• Released on: 2010-07-26
• Format: Kindle eBook
• Number of items: 1